The Economic Importance of Nightly Rentals in Brian Head
Brian Head is more than just a scenic mountain town—it’s one of Iron County’s most valuable assets, attracting thousands of visitors each year for skiing, hiking, and mountain getaways. Behind its charm, however, is a strong housing economy that relies heavily on the ability for homeowners to offer their properties as nightly rentals.
Recently, there have been discussions in Brian Head regarding the regulation or possible restriction of nightly rentals, particularly in single-family homes. As a community-focused real estate professional, I think it’s important to share why these rentals matter so much—not just for homeowners, but for the town’s overall success.
1. Nightly Rentals Make Homeownership Feasible
The majority of homes in Brian Head are second homes. For many buyers, the only way they can afford to own in Brian Head is by offsetting costs through nightly rentals. If restrictions are placed on this income stream, buyers may choose other resort areas, which could reduce demand and growth in our local market.
2. Larger Groups Need Space
Hotels and condos can’t always meet the needs of larger families or groups traveling together. Single-family homes offer that flexibility, and it’s part of what draws those visitors to Brian Head. Take that away, and many of them may look elsewhere—taking their vacation dollars with them.
3. Restricting Rentals Could Hurt Property Values
Property values in Brian Head are partially based on the income potential from nightly rentals. If rental opportunities are limited, home values could decrease, and potential buyers may no longer see Brian Head as a viable investment. That would create a ripple effect across the local economy, impacting everything from real estate sales to tourism-based businesses.
A Call for Balance
Instead of cutting off nightly rentals entirely, the better approach is thoughtful regulation that balances the needs of full-time residents with the economic reality of second-home ownership. Nightly rentals help fund maintenance, improvements, and the overall appeal of the town. They’re not just convenient—they’re essential.
Let’s continue to support smart policies that protect the vitality of Brian Head while still allowing homeowners to responsibly share their properties with visitors.